Poornima Baskar Nadathur 5/9/25 Poornima Baskar Nadathur 5/9/25

The Quiet Power of Light Blue: What This Gentle Hue Says in the Workplace

Poornima Baskar Nadathur 4/10/25 Poornima Baskar Nadathur 4/10/25

White: What the Color of Science Really Means

Poornima Baskar Nadathur 3/9/25 Poornima Baskar Nadathur 3/9/25

Poornima Baskar Nadathur 3/9/25 Poornima Baskar Nadathur 3/9/25

Poornima Baskar Nadathur 2/9/25 Poornima Baskar Nadathur 2/9/25

Learn about the beautiful hue of Baby Pink and why it is under utilized in branding!

Poornima Baskar Nadathur 12/29/24 Poornima Baskar Nadathur 12/29/24

Maroon celebrates the harmony of tradition, elegance, and bridal grace. Learn how!

Poornima Baskar Nadathur 12/29/24 Poornima Baskar Nadathur 12/29/24

Discover why maroon reigns supreme in university branding worldwide.

Poornima Baskar Nadathur 12/8/24 Poornima Baskar Nadathur 12/8/24

The architectural and spiritual significance of gold in Hindu temples

Poornima Baskar Nadathur 11/4/24 Poornima Baskar Nadathur 11/4/24

Poornima Baskar Nadathur 9/30/24 Poornima Baskar Nadathur 9/30/24

Marketing gets you noticed, but communications is what makes people care—and your brand needs both to thrive.

Poornima Baskar Nadathur 9/27/24 Poornima Baskar Nadathur 9/27/24

Ever noticed the magical kingdom is only as magical as the blue behind it?

Poornima Baskar Nadathur 3/12/19 Poornima Baskar Nadathur 3/12/19

Let's talk about LEGO and its joyful branding in yellow!

Poornima Baskar Nadathur 3/12/19 Poornima Baskar Nadathur 3/12/19

Exploring the Hermès x orange branding relationship.