Poornima Baskar Nadathur 4/10/25 Poornima Baskar Nadathur 4/10/25

White: What the Color of Science Really Means

Read More

Poornima Baskar Nadathur 3/9/25 Poornima Baskar Nadathur 3/9/25

The Dark Green Renaissance: From Sustainability to Slow Luxury

Read More

Poornima Baskar Nadathur 3/9/25 Poornima Baskar Nadathur 3/9/25

The Prestige of Dark Green: A Color of Power, Wealth, and Timelessness

Read More

Poornima Baskar Nadathur 2/9/25 Poornima Baskar Nadathur 2/9/25

Blushing Softly: The Enduring Power of Baby Pink in Culture and Branding

Learn about the beautiful hue of Baby Pink and why it is under utilized in branding!

Read More

Poornima Baskar Nadathur 12/29/24 Poornima Baskar Nadathur 12/29/24

Maroon: The Bridal Classic

Maroon celebrates the harmony of tradition, elegance, and bridal grace. Learn how!

Read More

Poornima Baskar Nadathur 12/29/24 Poornima Baskar Nadathur 12/29/24

The Allure of Maroon in Academia

Discover why maroon reigns supreme in university branding worldwide.

Read More

Poornima Baskar Nadathur 11/4/24 Poornima Baskar Nadathur 11/4/24

Lavender’s Timeless Appeal: A Color That Reimagines Luxury

Lavender’s Timeless Appeal: A Color That Reimagines Luxury

Read More

Poornima Baskar Nadathur 9/27/24 Poornima Baskar Nadathur 9/27/24

Disney & The Happiest Blue in the World

Ever noticed the magical kingdom is only as magical as the blue behind it?

Read More

Poornima Baskar Nadathur 3/12/19 Poornima Baskar Nadathur 3/12/19

Hues of Orange: How Hermès Radiates Luxury

Exploring the Hermès x orange branding relationship.

Read More